New Zealand Natural Pet Food product bags

Through an exclusive U.S. distribution deal, Pet Palette will begin carrying The New Zealand Natural Pet Food Co.’s raw freeze-dried Meow and Woof food and treats and manuka honey. Distribution is set to begin by the end of January, according to officials.

“We are excited to offer this unique and healthy brand to our retailers across the country, and we really believe in the products,” said Ron Metzger, president and COO of Pet Palette, which is based in Sykesville, Md. “They’re going to resonate with pet owners who want the best for their animals, and independent retailers who hand pick only the best products to carry.”

All recipes are made in New Zealand using ethically sourced ingredients, grown and raised by fair trade farms, officials said in a statement. The recipes are produced in small batches, combining both the nutrition and the taste of fresh, raw food, officials added. A gentle freeze-drying process is used, which protects the natural enzymes; nothing is cooked out, officials further noted.

Business partners Amber Cordero and Jacqueline Taylor said that they started The New Zealand Natural Pet Food Co. in 2016 out of a desire to give pet owners a convenient, natural and complete raw diet to feed their pets.

“Much of the pet food out there is the equivalent of junk food for animals,” Cordero said. “You wouldn’t subject your family to a constant diet of junk, so it is time to think again about what ingredients are in those foods and what your pet has evolved to eat in the first place.”

For more of PPN's coverage on Pet Palette, read: