Pet Releaf to Expand Global Footprint with New Executives

Pet Releaf, a cannabidiol (CBD) pet health company, has hired two new executives to help expand its global footprint.

Joseph Rosentel, DVM, Ph.D., joins Pet Releaf as vice president of product development and supply chain, where he will oversee all product research and development, supply chain and quality assurance functions within the company. David Martinelli joins as vice president of marketing and will oversee the brand strategy, creative development and expansion of all the marketing and communications efforts.

Both of these positions are crucial additions to the Pet Releaf brand as it looks to increase its product offering and grow into new international markets, officials said in a statement.

"We are excited to welcome both Joe and David to the Pet Releaf team as we poise ourselves to maintain and extend our leadership position in the pet CBD space and ready ourselves for aggressive growth in the near future," said Alina Smith, co-founder and CEO of the Littleton, Colo.-based company.

Dr. Rosentel joins the team with more than 18 years of experience in both veterinary pharmaceutical services and product development, most recently working at Zoetis as the executive director of global development and operations.

"The experience and knowledge that Joe brings to our team will not only enhance our product performance and offering, but it will continue to push us as the industry leader in an ever-changing market as we expand our product line-up and footprint," said Steve Smith, co-founder and CEO.

Martinelli joins the team with more than 15 years of experience in marketing and communications for major consumer goods and retail brands, including McDonald’s and most recently, Crocs where he was the global director of integrated marketing at Crocs LLC.

"David brings a wealth of experience in both consumer goods and retail, and I’m excited and enthusiastic by the opportunities we will be able to create with the addition of David to our team," said Chelsea Gennings, co-founder and executive vice president.

Pet Releaf recently announced its Equine Releaf and Pet Professional line for veterinarians as it positions itself to not only extend its animal care line, but begin to reach a new consumer on a global scale, officials said.