Pet Supplies Plus and Ziebart, a Troy, Mich.-based company that provides automotive appearance and protection services, have teamed up to launch #CoPilotPets, a campaign to promote pet safety and car protection for summer road trip season. The campaign will feature a video contest on Instagram spotlighting the interesting reactions pets can have to the simple question: “Wanna go for a ride?”
“Road trips have gained popularity over the last year, and this collaboration with Ziebart is a fun and timely way to highlight how to keep pets safe and happy in vehicles, as well as protect against the damage they innocently can cause to cars,” said Chris Rowland, CEO of Pet Supplies Plus, which is based in Livonia, Mich. “Pets bring us so much joy and laughter, which is especially needed after this past year. We can't wait to see the entertaining videos our neighbors submit.”
For the contest, which runs now through June 20, pet owners are asked to snap a quick video of their pets’ “adorable, humorous or lackadaisical reactions” to the idea of going on a car ride. To enter, they can post their video to Instagram using the hashtag #CoPilotPets. For a chance to win, participants must make sure to follow both Pet Supplies Plus and Ziebart, and tag them in their posts. The winner, which will be drawn randomly, will be announced on June 22, according to officials.
The prize pack includes a free Inner-Guard PLUS interior detailing service from Ziebart, valued at about $250, along with a gift basket of travel pet products and a $100 gift card from Pet Supplies Plus, officials said.
As part of the campaign, officials from both companies created an educational article offering tips for traveling with pets. The article can be found here.
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