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The Pet Sustainability Coalition (PSC) and the Independent and Neighborhood Pet Retail Association (IndiePet) have partnered to help “ignite” the independent retailer community, officials said in a statement in early June.

“With the ever-increasing consumer demand for sustainable products coupled with an increased desire for purpose at work from employees, retailers of all sizes and locations have an opportunity to grow stakeholder engagement by incorporating environmental and social impact into their business strategy,” officials said.

Through the partnership, the duo will provide education, membership access and implementation tools to accelerate sustainability in the independent pet channel.

“Independent pet retailers are known for our deep connections to our communities, and that includes being responsible corporate citizens,” said Al Puntillo, president of IndiePet. “We also have tremendous passion for both social and environmental sustainability, but often we don’t know where to start or we just can’t give as much time to this portion of our business as we would like. PSC and IndiePet are committed to building a unified approach to sustainability that fits the IndiePet channel and that makes it easy for independent retailers to customize a sustainability plan that fits their business and their community.”

PSC and IndiePet officials outlined the three primary goals of their partnership:

• Education. “Sustainability topics advance quickly and retailers are short on time,” officials said. “PSC will work with IndiePet to offer credible information in digestible sizes to inform the retailer community. Topics ranging from sustainable proteins and packaging to employee engagement techniques are on the top of the list. Find content from PSC in the IndiePet monthly newsletter and keep a lookout for more in-depth education offerings soon.”

• Membership Access. “Retailers play a critical role in the sustainability movement but less than 10 percent of PSC’s members are retailers,” officials said. “PSC and IndiePet both offer significant discounts to their existing members to join both organizations.”

• Retailer Tools. “PSC is offering a free sustainability assessment report to all interested IndiePet members,” officials said. “Retailers can identify low hanging fruit and learn how they compare to other businesses of similar size and type when it comes to environmental and social impact. Other member tools include retail case studies like “All the Best Pet Care” that used PSC’s Employee Survey to evaluate employee interest in sustainability and launch a successful employee-led sustainability team.”

PSC and IndiePet will hold a meeting at SuperZoo on Aug. 16. The show runs from Aug. 16-19 in Las Vegas. For additional details, click here.

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