In an effort to express appreciation to both new visitors and loyal customers, Pet Valu is offering free dog washes throughout October. The self-serve dog wash service is normally $10.

“We have some of the most loyal customers around, and this is an opportunity to show them our gratitude for their ongoing support during these trying times, even while our services were temporarily closed for safety reasons,” said Ally Homa, senior marketing manager at Pet Valu, which is based in Wayne, Pa.

The self-serve dog wash stations will be open during normal store hours and appointments are available to follow COVID-19 safety regulations, officials said in a statement. Customers must sign up to be a Pet Points Plus member in order to receive the free dog wash, officials further noted. A store locator can be found here.