Pet Valu is celebrating Pet Appreciation Month by hosting a fundraiser benefiting local animal rescues and shelters. From now until Sept. 30, Pet Valu customers can participate in the following ways:
- Purchase a $5, limited-edition pet bandana (100 percent of the proceeds support local organizations)
- Make a monetary donation of any amount, which will be featured on a paper paw to be hung in the store’s windows in recognition of the donation
- Adopt a new family member at a local Pet Valu store during National Adoption Weekend, which takes place Sept. 26-27
Last year, Pet Valu helped fundraise more than $400,000 for local rescues and shelters through this effort, according to officials.
“Pet Appreciation Month is an important annual initiative during which we collect much needed funds and food product for rescues in our local communities,” said Ally Homa, senior marketing manager for Pet Valu in Wayne, Pa. “While we had to postpone this year’s fundraiser, originally scheduled for April, we know that rescues have been greatly affected by COVID-19 and need our help more than ever.”