Jinx, a direct-to-consumer dog food company, has partnered with Petco to have its kibble and treats available on Petco.com.

“As more consumers lean into online shopping, we’re pleased to include Jinx in our carefully selected assortment of wholesome food and treats to help our guests find the right food for their pets’ needs,” said Darren MacDonald, chief digital and innovation officer of Petco, which is based in San Diego. “We have massively enhanced our e-commerce capabilities and have experienced a growth of more than 100 percent in this category. Jinx is a natural fit within not only our digital transformation but also our dedication to quality nutrition standards for the health and well-being of pets.”

Jinx products were designed with the understanding that dogs are omnivores, and that the lifestyles of modern dogs impact their nutritional needs, officials said in a statement. The recipes pair fresh proteins with plant-based ingredients to give pet the nutritional composition they need to thrive, officials added.

“Petco is a leader in pet specialty, and it’s an honor to be on their digital shelves,” said Terri Rockovich, co-founder and CEO of Los Angeles-based Jinx, which was founded in January 2020. “Our food is filled with meat- and plant-based proteins, superfoods, active probiotics and clean ingredients packed with vitamins and no added fillers. Jinx and Petco share brand values that are anchored in the love for our pets, and Petco has shown incredible support to help us deliver on our promise of providing customers with a convenient, seamless shopping experience.”