Petco Health and Wellness Co. is expanding its offering of Jiminy’s line of cricket food and treats. The alternative protein-based products are now available at about 800 Petco pet care centers and at petco.com.
“As pet parents seek new ways to support the health and wellness of their pets and their own values as consumers, we continue to see increased interest in alternative, novel proteins that have a reduced impact on the environment,” said Shari White, vice president of merchandising for the San Diego-based retailer. “We’re thrilled to bring Jiminy’s sustainable, unique-to-market food and treats to even more pets nationwide, which is both good for our beloved four-legged friends and good for the planet.”
The expansion of Jiminy’s reinforces Petco’s sustainability commitment, officials said.
“We recently announced our commitment to increasing our assortment of sustainable products to 50 percent by the end of 2025, and we’re thrilled to be taking another step in that journey through our expanded partnership with Jiminy’s,” said Francesca Mahoney, head of sustainability at Petco. “We know how important it is to our customers that we team up with brands that are environmentally-conscious, and we’re continuing to drive positive change within the pet space by making sustainable brands more readily available to pet parents.”
Petco, officials said, continues to raise the bar for sustainability in pet care with its promise that half of its complete assortment of pet products will align with at least one of these five pillars by the end of 2025: responsible manufacturing, sustainably sourced materials, sustainably sourced ingredients, responsible packaging and animal welfare.
“In line with this commitment, Jiminy’s offers a collection of food and treats that is both nutritious and eco-friendly,” officials said. “The brand has pioneered the standard of insect protein-based foods for dogs, including a peer-reviewed study with Animal Biome that concludes cricket protein supports a healthy, balanced level of gut bacteria diversity (gut microbiome) in dogs.”
Jiminy’s products are formulated with insect-based protein powder instead of traditional protein options such as beef or poultry, which have a significant impact on the environment, officials said. In the past year alone, Jiminy’s estimates its products saved 218 million gallons of water and averted 20.5 million grams of greenhouse gas emissions, officials added.
“Pet ownership’s carbon pawprint is massive, with more than 89 million dogs in the U.S. consuming more than 32 billion pounds of protein each year,” said Anne Carlson, founder and CEO of Jiminy’s, which is based in Berkeley, Calif. “Jiminy’s use of insect-based protein powders challenges pet owners to rethink their dogs’ diet and make a healthy choice for pets and the planet. We are excited to now be offering our full product line in stores and online at Petco, allowing more dog owners the opportunity to make the switch to alternative proteins for their pets.”
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