Has Petco Followed Through on Its Pet Food Claims?

Petco has launched its “Vital Care” subscription service, a paid annual plan that aims to personalize routine pet care, ranging from veterinary and essential services to rewards, officials said in a statement.

“Petco’s Vital Care Wellness Plan is the latest offering in our mission to improve the lives of pets and pet parents,” said Ron Coughlin, CEO of the San Diego-based company. “With Vital Care we are offering critical, everyday services, from nail trims and teeth brushing to vet care, in a way that has never been done before—all in one accessible destination.”

The plan, which requires an annual commitment and a membership cost of $19 per month, includes unlimited veterinary exams at 22 locations (additional locations to come, according to officials), unlimited nail trims for dogs at Petco grooming salons, unlimited teeth brushing for dogs at Petco grooming salons, $35 in PALS Rewards per vet exam (up to two per year), $10 in PALS Rewards each month and a welcome gift of a free bag of pet food or $25 off a vaccine through Petco.

“With an uptick in pet fostering and adoptions in 2020 and families spending more time than ever at home with their pets, providing streamlined pet care services at an affordable price point is something we believe pet parents are looking for, and Petco is perfectly positioned to deliver,” said Tariq Hassan, chief marketing officer at Petco.

Details on the Vital Care Wellness Plan can be found here.