Petco Health and Wellness Co. will expand its PupBox, a monthly subscription service for dogs offerings to include boxes across four life stages—Puppy, Young Pup, Grown Pup and Senior Pup—designed for a dog’s specific needs at each stage of life.
The expanded offering will begin shipping to customers on Sept. 15. Each new PupBox delivers tailored products and guidance, customized based on pet age, size, allergies, preferences, gender and weight, according to company officials.
“Over the last two years, PupBox has tripled in size, and today we are excited to boost that momentum by announcing a broadening of our Pupbox assortment to all ages of dogs,” said Ron Coughlin, chairman and CEO of Petco. “This will provide pet parents with curated toys, treats without artificial ingredients and great training, grooming and veterinary offers, all while further strengthening our recurring revenue model—good for pets and good for Petco.”
Curated by Petco’s trusted experts, each custom-built PupBox contains five to seven hand-picked items, including toys, accessories, treats and chews meeting Petco’s nutrition standards, as well as engaging educational materials, with costs ranging from $29 to $39 per box based on a monthly or annual commitment, officials said. Each box also includes exclusive offers and discounts on services at Petco pet care centers—including grooming, training and veterinary care—giving subscribers integrated access to Petco’s complete pet care ecosystem.
Details on the new PupBox offerings:
Ideal for newborns to six month-old puppies, this box will feature age-appropriate training guides to help address puppies’ rapidly changing needs and growth and development, supporting pet owners through key milestones such as crate training and socialization, officials said.
PupBox: Young Pup
This box will be tailored to dogs roughly seven to 18 months old and will include important training guides to help ease the transition into adolescence, as well as content on more general health and wellness themes such as nutrition and grooming.
PupBox: Grown Pup
For dogs ranging from 19 months to six years old (or older, depending on dog size and breed), this box will provide pet owners with evergreen tips and products that are essential for a dog’s adult life, with informative materials on topics such as mental health and seasonal themes.
PupBox: Senior Pup
The age at which an adult dog becomes a senior dog varies by pet breed and size, but typically ranges from seven to 11 years of age. Senior dogs have unique needs across nutrition, activity level and overall health. These specialty senior boxes will feature treats, toys and educational content aimed at guiding pet parents through their dogs’ elderly years and will become available later in the year. Until these boxes are available, customers will be eligible to receive PupBox: Grown Pup for older dogs.
“As a pet health and wellness company, we partner with pet parents every step of the way, from their pets’ birth through end of life, arming them with everything they need from products to services and expertise,” said Darren MacDonald, Petco's chief digital and innovation officer. “The pet parenthood journey is full of joys and challenges, and with PupBox, our goal is to help take away the guesswork and support pet parents through all stages of their dogs' lives—puppyhood and beyond.”