Petcurean, a family-owned Canadian company that creates premium-quality pet food recipes, launched Gather, a new line of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients. The lineup comes in response to consumer demand for sustainability, transparency and organic ingredients in their pet food, the company stated.
Petcurean prepares each recipe without rendered or genetically engineered ingredients, and the foods feature a single source, fresh and dehydrated primary protein. Wild Ocean for dogs includes Marine Stewardship Council (MSC) certified cod, Free Acres is an organic chicken recipe for dogs and for cats, and certified vegan Endless Valley recipe for dogs features organic peas.
"As a company, we’ve always been committed to providing nutritious, quality recipes for pets using whole food ingredients, and with Gather, we’re taking our commitment one step further by meeting the growing consumer demand for complete responsibility and accountability," said Rick van Schagen, president of Petcurean. "We took time to seek and find partners whose integrity, transparency and sustainability practices mean we can deliver functional, whole foods from the earth and oceans to keep pets healthy, happy and loving life, as naturally as possible. Consumers are increasingly demanding unique, natural brands; we created Gather to be proactive and ready to meet that demand."
The line’s certified organic ingredients meet strict government standards for how foods are grown, handled and processed using organic agricultural methods, according to the manufacturer. Gather also is the first Canadian manufacturer of dry dog food to obtain MSC certification, a label provided by the Marine Stewardship Counsel to easily identify seafood caught by fisheries that follow sustainable practice and care for the environment, the company added.
"We applaud Petcurean for bringing seafood sustainability to the forefront in a category where the provenance and sustainability of seafood is often an afterthought," said Jay Lugar, program director for MSC in Canada.
Gather’s Endless Valley recipe carries The Certified Vegan Trademark, which guarantees that the recipe is vegan and does not contain any animal ingredients or animal by-products, uses no animal ingredient or by-product in the manufacturing process, and has not been tested on animals.
To further show its commitment to sustainability, Petcurean’s Gather line leverages a USDA-certified bio-based packaging to help reduce the product’s environmental impact. Using bags that are one-third plant-based enables Petcurean to reduced its use of petroleum-based resources by 30 percent; for every 16-pound bag the company makes, it saves close to a 4-pound bag worth of petroleum-based material, the company stated.
Petcurean sells its pet foods exclusively through pet specialty retailers in Canada, the United States and more than 20 countries internationally.