PetSmart, DoorDash campaign

PetSmart customers can now order pet products for on-demand delivery through the DoorDash app or website in addition to the PetSmart website. The same-day delivery service is powered exclusively through DoorDash Drive, the company’s white-label fulfillment platform, officials said in a statement. DoorDash will offer more than 11,000 items from PetSmart, including pet food, toys and treats, habitats and supplements, among other products, officials added.

“At PetSmart we understand our customers’ needs are always evolving,” said Will Smith, senior vice president and chief marketing officer at PetSmart, which is based in Phoenix. “We’re delighted to partner with DoorDash to provide pet parents with access to the essentials they need, right when they need them.”

DoorDash partner and NASCAR driver Bubba Wallace and his dog Asher star in the new DoorDash multi-platform marketing campaign to celebrate the launch of the partnership with PetSmart. “Asher the Dasher”—a high-energy TV, digital, social, campaign—will launch with a 30-second TV spot featuring Bubba Wallace and Asher with additional video content running across social and digital media.

“Asher the Dasher” was created in partnership with Bokeh, a San Francisco-based creative agency. The campaign was directed by Paul Trillo and produced by Greg Speck with Monica Lo as creative director.


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