Lynda Crammer

Pure and Natural Pet has added Lynda Crammer as a regional sales manager in an effort to strengthen its sales efforts and service. Particularly, Crammer will work to support retailers in Florida, a key territory for the company.

“Our No. 1 goal is always customer service and continuing to provide best-in-class service and support for our distributors and retail accounts,” said Julie Creed, vice president of sales and marketing for the Norwalk, Conn.-based company. “Lynda bring years of experience and energy to the team to aid in growing our business and supporting existing accounts with a high level of customer service. She’s a perfect fit for our needs, and we’re excited to welcome her to Pure and Natural Pet, and look forward to introducing her to our accounts.”

Crammer has 30-plus years of experience increasing sales by building brand loyalty, working previously at Royal Canin USA and Nestlé Purina Pet Care as their district manager and territory manager, respectively.

She also served as regional sales manager for Canidae Natural Pet Food, a brand that specializes in natural products, which are the hallmarks of the Pure and Natural Pet line of products.

“Pure and Natural Pet is a brand I’m enormously proud to represent as it is exactly the kind of products I use on my own pets,” Crammer said. “Being natural, USDA organic and made with high quality ingredients in the USA are particularly important qualities to me. I have six pets of my own and this industry has been my passion for many years. I’m eager to work with new accounts and see so many familiar faces in my new role.”