Purina Fancy Feast Savory Cravings

Nestlé Purina PetCare completed a $19 million expansion project at its Dunkirk, New York facility to increase production capacity for Fancy Feast Savory Cravings, a new cat treat innovation that keeps Purina on the cutting edge of form and function.

Nestlé Purina PetCare has completed its $19 million expansion project in Dunkirk, N.Y., which will boost production capacity for its new Fancy Feast Savory Cravings, officials said in a statement. The cat treat leverages a traditional bar design concept from Nestlé's confectionary business where bars can be broken into smaller bites to extend treat time for cats, officials added.

“Expanding our treats production capacity in Dunkirk allows us to continue providing pet owners with breakthrough products and superior quality,” said Nolan Terry, vice president of manufacturing at Purina. “This latest innovation continues our legacy of delivering high-quality products pet lovers have come to trust for more than 90 years.”

The expansion features a new fully customized and automated production process for the product, which is currently available in beef, salmon, and beef and crab flavors at retailers nationwide, according officials.

The packaging is fully recyclable, officials further noted. The treat’s wrapper is recyclable at store drop off while the remaining components, including the carton and tray, are paper-based and can be recycled through existing community recycling programs.

Purina’s investment in Dunkirk operations is one of several active expansions at the company’s pet care facilities across the United States. For example, the St. Louis-based company has plans to invest $550 million to expand its pet food manufacturing facility in Hartwell, Ga., just one year after the factory’s grand opening in November 2019. The company is also investing $450 million to open a new factory in Eden, N.C., to meet growing pet food demand, officials announced last fall.

In total, $2 billion is being committed to Purina’s U.S. pet care operations and the creation of more than 900 jobs by 2025, according to officials.

“Purina is proud to continue investing in western New York, providing critical jobs for the region and keeping our employees safe during a challenging year, all while supporting our local community and providing innovative new products from the trusted brands Americans depend on,” said Anthony De La O, Purina factory manager in Dunkirk.

In support of the local community during the pandemic, Purina donated nearly $920,000 in monetary and pet food donations while adding 104 associates to its Dunkirk manufacturing facility, officials said. Purina currently employees more than 500 associates in Dunkirk, where operations began in 1972, officials added.

For more on PPN’s coverage of manufacturing facilities, read:

For more on PPN’s coverage of Purina, read: