Subaru of America, underdogs campaign

The Subaru Loves Pets initiative, which took place in October, helped more 20,000 shelter pets find loving homes, including thousands of very deserving “underdogs” with special needs.

With the support of more than 500 Subaru retailers and more than 500 partner shelters nationwide, Subaru of America Inc.’s October Subaru Loves Pets month and second annual National #MakeADogsDay celebration helped 22,961 shelter pets find loving homes, including thousands (16 percent) of very deserving “underdogs” with special needs, officials said in a statement.

“Helping to unite pets with loving homes is one of the most rewarding aspects of our Subaru Loves Pets initiative, and we are thrilled to see more than 20,000 animals adopted,” said Thomas J. Doll, president and CEO of Subaru of America Inc., which is based in Camden, N.J. “Knowing that ‘underdogs’ face special challenges on their journeys to loving homes, we are especially proud to have impacted their lives for the better through this campaign.”

In October 2020, Subaru launched a nationwide campaign for its Subaru Loves Pets initiative to champion dogs everywhere, particularly those in shelters, culminating in the second annual National Make a Dog’s Day on October 22. The campaign focused on hard-to-adopt shelter dogs, including those with special needs, specifically senior dogs, amputees, visually and hearing-impaired dogs, and dogs with congenital disabilities and physical challenges.

The adoption campaign is just one aspect of the company’s Subaru Loves Pets initiative. Subaru of America Inc. recently launched a new line of pet accessories designed to “keep pets protected and comfortable.”

For more information on Subaru Loves Pets, click here.


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