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SuperZoo, a pet retail trade show, has opened registration for the 2021 in-person event. Produced by the World Pet Association (WPA), SuperZoo 2021 will take place at the Mandalay Bay Convention Center in Las Vegas, Aug. 17–19, with education sessions beginning Aug. 16. For more than 70 years, SuperZoo has earned a reputation as the industry’s most productive and vibrant trade show, and this year’s event will continue to deliver an easy-to-shop show floor, rich education offerings and an energizing, fun-filled atmosphere for pet professionals to safely reconnect with their community, show organizers said.

“Pet industry professionals have a serious passion for their business and the community, which is why we’re eager to bring everyone back together for SuperZoo 2021 after being apart for so long,” said Vic Mason, president of WPA. “SuperZoo will be the only live event in 2021 of its caliber in North America where pet professionals can come together to reconnect, find the latest products and education needed to strengthen and grow businesses, and have some much-needed fun with networking events and contests. With health and safety top of mind, we are working directly with the city of Las Vegas and the Mandalay Bay Convention Center to safely reconvene the pet retail community in August.”

This year’s SuperZoo will give pet product retailers access to the most comprehensive collection of upcoming product trends, emerging lines, technology, new segments, proven best sellers and unexpected finds that will help them stand out from the competition. Here’s what to expect for SuperZoo 2021, according to show organizers:

  • New Product Showcase, which will feature products from 1,000-plus exhibitors, including new accessories, nutrition products and gadgets that customers are looking for.
  • Education, which will feature information that will help boost sales with the industry’s most robust professional learning curriculum, featuring expert-led retail, grooming and animal-wellness seminars guaranteed to help strengthen pet retailers’ business strategies.
  • Grooming Skills on Display: More than $35,000 in prizes will be up for grabs in one of the industry’s most exciting grooming competitions. Attendees can participate or spectate. Pet stylists will also have access to education sessions that will help them prepare for the PGC Exams.
  • In-Person Networking and Connections: Attendees can reunite including peers, manufacturers and experts from every facet of the industry to network into an expanded professional circle or new partnerships.