More pet owners are looking for natural, eco-friendly and ethically sourced durable pet products, according to a report by market research firm Packaged Facts.
“There are few industry trends bigger than sustainability,” said David Sprinkle, research director for Packaged Facts, which is based in Rockville, Md. “Pet products marketed along eco-friendly and sustainability lines—whether via sourcing, manufacturing or distribution—resonate with pet owners looking to leave a smaller carbon footprint.”
Such sustainable products include dog and cat toys made from organic cotton or hemp, natural bark or recycled word or plastic; carriers, crates, kennels, housing, bowls, and litter boxes and litter box accessories made of recycled and/or recyclable plastic or biodegradable materials; dog and cat beds made from natural burlap, cotton or hemp and filled with beans, corn, millet hulls, wood pulp waste or recycled fleece or plastic bottles; collars and leads made of hemp, soy or sisal rope; and apparel and fashion accessories featuring organic wool, cotton or hemp.
“Supporting the sustainability movement are pet owners and marketers who have long demonstrated keen interest in ecological matters, which are particularly top of mind among the younger generations of millennials and gen Z,” officials said.
The report, Durable Dog and Cat Petcare Products, 3rd Edition, also sheds light on the overall durable pet care market, giving estimated sales of $5.7 billion in 2020. Officials forecast the market to maintain strong but moderating annual sales gains through 2024, resulting in a compound annual growth rate of 4.4 percent.
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