Halloween continues to be a holiday of celebration for pet owners. One in five pet owners intend to dress their pet up for Halloween this year, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics.
Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels, NRF officials.
Younger adults are more likely to dress their pets in costume, as 28 percent of those aged 18–24 and 30 percent of those aged 25–34 plan to do so.
The most popular costumes for pet lovers include a pumpkin (10 percent), hot dog (5 percent), superhero or cat (each tied at 4 percent) and bumblebee (3 percent).
“Americans plan to spend more than ever to make this Halloween a memorable one,” said Matthew Shay, NRF president and CEO. “Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor and other items ahead of this important holiday.”
An estimated 65 percent of Americans intend to celebrate Halloween or participate in Halloween activities this year, up from 58 percent in 2020 and comparable with 68 percent in 2019 before the COVID-19 pandemic.
With more Americans celebrating Halloween this year, average spending is also up. On average consumers plan to spend $102.74 on costumes, candy, decorations and greeting cards—$10 more than they planned to spend last year, the survey found.
The survey asked 8,061 consumers about Halloween shopping plans. It was conducted Sept. 1-8 and has a margin of error of plus or minus 1.1 percentage points.