Product of the Year winners 2021

Product of the Year, a consumer-voter award for product innovation, has named the winners of its 2021 Product of the Year Awards, two of which fall within the pet product industry. The winners were determined by the votes of 40,000 American shoppers in a national survey conducted by Kantar.

In the cat care category, Pro Plan LiveClear by Purina came out on top.

“Backed by a decade of research, Pro Plan LiveClear is a revolutionary new cat food shown to reduce allergens in cat hair and dander,” officials said. “The key ingredient is a specific protein sourced from eggs that binds to the major cat allergen in saliva as cats eat, safely neutralizing it. By reducing the active allergen, it reduces the amount transferred to cat’s hair and dander when grooming, ultimately reducing the allergen in the environment.”

cbdMD’s Paw CBD 300 mg Peanut Butter Hard Chews hit top rank in the CBD pet category.

“Paw CBD [cannabidiol] treats offer a convenient, crunchy way to serve up superior broad spectrum formula CBD extracts,” officials said. “Dogs go nuts for the peanut butter flavor and you’ll feel good giving them a tasty treat made with hemp that’s THC-free and ISO-certified lab tested for safety. Not all CBD pet products are created equal, and Paw CBD goes beyond the trend with wholesome ingredients and veterinarian-formulated options you can trust—and your pets will love.”

This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home due to the ongoing pandemic, officials said.

“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times,” said Mike Nolan, global CEO of Product of the Year management. “Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year.

“What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans,” Nolan added. “That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as the innovative leader in their category.”

While not specifically a pet category, Procter & Gamble’s Bounce Pet Hair and Lint Guard Mega Dryer Sheets took top honors in the dryer sheet category.


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