United Raw Pet Foods, a majority-owned subsidiary of Dane Creek Capital Corp. in Mississauga, Ontario, Canada, has acquired Growlies Pet Foods in an all-cash transaction. Growlies, founded by Jo-Anne and Neal Cropper in 2007, is a pet specialty retailer based in Victoria, British Columbia, Canada.
Under the terms of the acquisition, United Raw will also enter into lease agreements with N.J. Cropper Holdings Ltd., a company owned by the Croppers, for ongoing use of not only the Growlies retail location, but also a warehouse/freezer located not far from the store. No other terms were disclosed.
The transaction represents the first acquisition of a pet specialty retailer by United Raw. To date, United Raw has acquired five Canadian manufacturers of frozen raw pet food including Naturawls Pet Products, Spring Meadows Natural Pet Food, Mountain Dog Enterprises, Pets4Life and Tollden Farms, which, in aggregate, produce 10 brands of frozen raw pet food, officials said in a statement. United Raw also maintains a minority interest in Pet Plate, a U.S.-based company offering lightly cooked pet food. Dane Creek also owns several pet supplements and pet treat manufacturers in Canada.
“Growlies mantra of ‘No kibble, no wheat, no corn and no soy’ is one which is now being embraced more and more among pet specialty retailers across Canada,” officials said. “It is estimated that freezer space in pet retail locations grew by more than 25 percent in 2020 and is set to expand by a further 25 percent again in 2021.”
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