Walmart is celebrating National Pet Month by expanding its pet assortment. The retailer is launching PRO+, a vet-formulated dog and cat food line as part of its private label Pure Balance brand.

“Launching at a price point that is lower than similar premium pet food items, Pure Balance PRO+ is a great value and makes it easy and affordable to make your pet’s nutrition a top priority,” Melody Richard, vice president, pets, at Walmart U.S., wrote in a statement.

In addition to the launch of PRO+, Walmart is introducing new summer pet gear, exclusive supplements from Milk Bone that can aid with digestion or help pups stay calm and a new variety of pet beds from its exclusive Vibrant Life product line, Richard said.

Richard also reported Walmart has seen strong growth across its durable pet products category, and specifically noted bed and crates are performing well “as customers welcome new kittens and pups to the family.”

“We’ve seen a great response to our expanded offering of pet services which we expect to continue as more people return to the office,” Richard wrote. “Since launching last November, customers have really loved the convenience and affordability of Walmart Pet Care.”

Walmart Pet Care includes personalized pet insurance through Walmart Pet Insurance, pet sitters with Rover and pet prescriptions with Walmart PetRx.

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