West Paw, Sailz pet toy, Seaflex

The floatable pet toys include Drifty, Sailz (pictured) and Snorkl.

West Paw has set sail on a new eco-venture by launching a collection of pet toys and feeding accessories that are made with Seaflex, an exclusive blend of reclaimed and recycled ocean-bound plastic and zero-waste Zogoflex material. Ocean-bound plastic, as defined by renowned marine debris professional Jenna Jambeck, is material collected from communities with no formal waste management within 31 miles off the shore line.

“We are inspired to use the power of business to help solve environmental and social challenges,” said Spencer Williams, owner and CEO of West Paw, which is based in Bozeman, Mont. “By developing innovative materials like Seaflex, that can be turned into durable pet toys and household goods while helping stop plastic from reaching the ocean, we intend to be a part of the solution.”

The effort is in collaboration with Oceanworks, a digital marketplace that connects local recycled plastic supply with global demand to keep plastic out of the ocean.

“As animal lovers ourselves, we were thrilled to assist West Paw in their creation of high-quality, sustainable pet accessories,” said Vanessa Coleman, CEO of Oceanworks. “West Paw’s drive to create this new collection showcases their forward thinking and commitment to doing their part to keep plastic out of the ocean.”

Pet toys include Drifty, Sailz and Snorkl. The floatable toys are available in three colors and ocean inspired texture: surf, emerald and hibiscus.

Feeding accessories include a no-slip bowl and a placemat. Both are available in marine (blue) and sea fog (grey).

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