Zesty Paws, a pet supplement brand, has entered into an agreement to be acquired by global health and nutrition company Health & Happiness (H&H) Group International Holdings Ltd., which also acquired pet food manufacturer Solid Gold Pet late last year.
The acquisition, which signals the Hong Kong-based company’s continued expansion into pet health and wellness, is subject to customary closing conditions and is a full acquisition of the privately owned Zesty Paws business, brand officials reported in a press release. While Zesty Paws will benefit from H&H's expertise and resources to further drive the brand's growth, it will continue to operate independently, according to officials.
"We are delighted to be working with H&H Group to further realize Zesty Paws' vision of being recognized as the world's leading health and wellness company for dogs and cats," said Steve Ball, CEO of Zesty Paws. "This acquisition combines H&H Group's mission of health and happiness for all, with our passion for holistic pet health, to create a greater opportunity for Zesty Paws to bring transformative supplementation to pets worldwide."
The acquisition is a strategic opportunity for H&H as the company builds its pet nutrition and care (PNC) division as a third pillar alongside its existing business segments—adult nutrition and care (ANC) and baby nutrition and care (BNC)—officials said.
Laetitia Garnier, CEO of H&H Group, said the pet supplement category is resilient and growing, and Zesty Paws is positioned to make a “strong contribution” to the group’s offerings.
"Zesty Paws has established a strong brand and premium range of high-quality supplements for cats and dogs, with a pioneering spirit of innovation at its core,” Garnier said. “The combination of Zesty Paws' attributes and brand reputation in the U.S. premium pet supplements market, and the growing demand for quality pet nutrition globally, makes this a very compelling opportunity for our Group."
Headquartered in Orlando, Fla., Zesty Paws was founded in 2015 with the mission of enabling and inspiring a zest for life in pets and pet parents, officials said. Zesty Paws launched a line of pet supplements to support many common conditions in dogs and cats, through highly efficacious formulations leveraging branded ingredients. With unprecedented numbers of five-star ratings and reviews (over 200,000 as of May 2021), Zesty Paws is currently the #1 best-selling multi-condition pet supplement brand in the U.S. growing at a CAGR of 62%+ in the past two years, according to officials.
The brand has sold in e-commerce channels like Amazon.com and Chewy.com, as well as PetSmart and Target. Since its launch, Zesty Paws offers soft chews, liquids, meat-based squares, and oral health sticks across different conditions such as skin and coat; immune support; multifunctional; gut health; behavior; and hip and joint.
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