Pride+Groom offers a line of all-natural dog grooming products. Each product addresses the needs of the different types of skin and coats using high-quality, clean ingredients that include calendula extract, coconut oil, flaxseed, avocado and jojoba seed oils as well as vitamin E. The line includes The Non Shedder Shampoo, The Shedder Shampoo, The Sensitive One Shampoo, The Final Coat Conditioner and Pride The Scent. The company donates 10% of proceeds to pet organizations.