Jessica Hauff will become the company’s first general manager of e-commerce and Travis Reaves will join as vice president, strategy and growth transformation.
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Consumers are encouraged to engage with the campaign by sharing their doggie freak-out photos and videos using #MixMania.
The Mix Mania campaign from Mars Petcare encourages dog owners to mix wet food with dry and share via social media their dogs' happy mealtime "freak-out face."
Pedigree brand pet food kicked off its third annual Canadian Pedigree Adoption Drive Campaign in June. The campaign is designed to promote pet adoption in Canada and celebrate dogs that have found loving homes.
Pedigree Dentastix, a brand of oral care treats for dogs made by Mars Petcare U.S., launched a “Denture Your Dog” photo contest in February.