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Superfood ingredients and novel proteins offer pets potential health benefits as well as mealtime excitement.

Owner demand, manufacturer innovation and retailer merchandising combine to propel sales of small-animal toys, treats and chews.

Retailers can engage customers by letting them know that there are a lot of natural food options out there—at varying price points—and help them find selections tailored to their cats.

New innovations in functional and specialty diets are keeping up with consumer demand and canine needs.