Thanks to consumer education and entry-level options, raw food for cats are on the rise as a complete diet and for supplemental feeding.
Diversity in proteins and textures drives innovation in the natural cat food category and keeps cats coming back for more.
The demand for made in the USA consumables with U.S. ingredients is climbing among cat owners.
Retailers are focusing on variety and quality ingredients to meet consumer demand for premium cat food.
Sustainability and natural ingredients continue to interest consumers, and litters that promise to solve box avoidance issues are popular as well.
Cat owners are seeking many features when it comes to their pets’ diets, with high protein leading the way.
Cat owners are seeking premium treats for their demanding pets, and the more meat, the better.
Wet foods are popular with the feline set right now, but as there’s no one-flavor-fits-all approach, manufacturers are offering a variety of tastes and textures.
Despite a market flooded with alternatives, cat kibble holds on to its spot in the food chain as manufacturers continuously pursue advances in nutrition.
House-bound cat owners with time on their hands have been giving their cat litter choices more thought.
Toys that stimulate the senses and delight both cat and owner are most successful in this category.
Cat owners are especially interested in ways that diets can provide added moisture.
Consumers demand accessories and litter that will keep their cats’ litterbox area tidy and odor free.
Retailers find success by offering cat owners a variety of quality tidbits to please picky their pets.
Cat owners see raw food as a less-processed, high-meat option to boost their pets' wellness.
As cat owners seek the best nutrition possible for their pets, natural diets quickly come into play, and qualities such as safety, sustainability and high protein are sought after.
An overview of the trends and products cat owners seek in the cat litter category.
The cat litter product category has expanded over the years—not only to meet the needs of cat owners, but also to satisfy the preferences of their feline friends.
When it comes to premium cat diets, educated consumers are happy consumers.
Protein-packed rewards are taking the lead in cat treats, with consumers ready to embrace premium offerings for their pets.
Wet cat food continues to be popular, with alternative packaging options and premium-quality foods catching shoppers' attention.
Cat owners want high-quality kibble that promotes optimal health.
Every year, the most difficult part of the Editors’ Choice Awards is narrowing down our favo…
Cat owners who upgrade to premium litters are likely to become repeat customers
Savvy retailers won't neglect their cat-owning customers when it comes to offering a variety of playthings.
Manufacturers are upping their game when it comes to cat furniture, offering products that appeal to both cats and fashion-conscious home owners.
Wet diets for dogs are seeing rising sales and increased popularity as offerings more effectively meet owner demands.
More devoted cat owners are turning to raw food as they look for less-processed, whole-food options.
Cat owners are focusing on high-quality natural selections that feline foodies will love.
Litters Lead to Solutions
Quality and Functional Benefits Lead Cat Treat Trends
When it comes to cat litter, pet owners want effective solutions.
New technology and product features make feeding and watering systems convenient solutions for pets and their owners.
Cat owners seek innovative, purposeful toys in a growing market that demands variety.
Today's cat owners are looking for nutrient-rich foods and treats that are reputably sourced and made.
Premium, meat-first treats are best-sellers, and retailers and manufacturers alike report that cat owners are more focused on healthful options.
Pet owners seek out wet foods for their cats due to palatability, added moisture and fewer fillers.
Most consumers still prefer to feed kibble, and offering a wide assortment can please picky shoppers and cats alike.
Success in the litter category hinges on meeting a variety of consumer needs.
Cat owners are increasingly seeking out litters made with eco-friendly materials that provide effective alternatives to clay.
The cat toy category is getting more attention as pet owners look for ways to keep their pets engaged and stimulated.
Some of cats' unique needs can be met with functional and specialty foods.
These days, cat owners can find furniture suited to nearly any design fancy.
Consumers are often eager to embrace raw cat food—as long as retailers are willing to assuage their doubts and give them step-by-step feeding guidelines.
Options abound when it comes to choosing the perfect litterbox and accessories.
Consumer awareness of nutrition's role in feline health leads to rising demand in the natural cat food category.
Problem-Solving Litters Reign
From clumping to nonclumping and natural to clay, retailers need to consider shoppers' varying needs when determining which products to include in their cat litter set.
Products that make feeding and watering easier are popular with consumers—if pet specialty retailers take the time to properly explain and market these items.
Pet owners are on the hunt for unique toys that persnickety cats will deem captivating and, in response, manufacturers are upping their game.