As pet owners pay more attention to ingredients and sourcing in treats and chews, retailers should educate consumers on health benefits, too.
Dental health is not just for February. Consumers increasingly seek natural oral care for pets year-round.
As cat owners seek the best nutrition possible for their pets, natural diets quickly come into play, and qualities such as safety, sustainability and high protein are sought after.
Though pet owners are more educated about pet food, they still require guidance from retailers in the natural category.
The cat litter category is offering discerning pet owners a range of new options to satisfy consumers' growing list of demands.
More pet owners prefer natural dental products to address their pets' oral care needs, and manufacturers are offering solutions to help.
Natural flea and tick control options flourish as pet owners become increasingly discriminating about the products they choose to fight these pests.
While the definition of “natural” as it pertains to pet treats is murky, demand for these products remains robust as consumers strive to provide healthful snacks to their pets.
Pet owners see natural supplements as a way to improve their pets' lives for the long haul.
Retailers and manufacturers stand to boost sales and customer loyalty by helping pet owners to navigate a sometimes confusing category.
Pet waste and stain and odor control products that boast natural, eco-friendly properties can help retailers clean up at the register.
Natural treats and chews are trending up as pet owners seek simply formulated options that offer wholesome nutrition without undesirable additives.
Manufacturers of dental care products for cats and dogs are offering a host of products that address pet owners' top concerns.
Natural Diets for Pets Reflect Human Diet Trends
The demand for natural pet diets is the new normal, as the industry sees continued expansion of food formats and formulas in the segment.
What was once a niche option becomes a more significant—and permanent—player in the cat litter category.
Many shoppers are turning to natural solutions to address their pets' oral health.
Consumers are seeking treats that not only satisfy their pets' desire to snack, but that also provide wholesome, all-natural nutrition at a good price.
Manufacturer transparency and consumer education are keys to capturing the growing market for natural pet supplements.
Several new trends in the pet food category are helping to define and shape what it means to be a “natural” product.
As consumer awareness on the topic of pet dental hygiene grows, so does the demand for natural solutions to toothy issues.
Shoppers are seeking natural pet supplements that address not only specific health issues, but also their companion animals' overall well-being.
The popularity of natural food toppers ascends as shoppers seek new ways to make their pets' mealtimes nutritious and delicious.
Natural treats and chews with functional ingredients top pet owners' wish lists.
Consumers demand safe and effective alternatives in the natural flea and tick products they choose for their dogs and cats.
Skin and coat products that offer quick comfort, long-term resolution and a great fragrance lead the pack in category sales.
Owners Demand More Nutrients & Less Processing
Natural pet treats and chews boasting carefully chosen ingredients and nutritious formulas are leading the category.
Natural supplements and health aids are in high demand, with shoppers looking to address various pet health issues as gently but effectively as possible.
How pet specialty retailers can clean up with natural dental products.
Experts report growing interest in high-protein foods featuring unique and natural sources.
New formats and ingredients might get tails wagging, but pet owners insist treats must be healthful and all natural.
Customers are increasingly seeking natural grooming products, and pet specialty retailers are boosting their offerings to capitalize on the trend.
With more millennials becoming pet owners, natural products are booming. Manufacturers explain how they are meeting the needs of these eco-conscious consumers.
Superfood ingredients and novel proteins offer pets potential health benefits as well as mealtime excitement.
Whether they're used to enhance taste, nutrition or variety, food toppers are increasingly popular and prove profitable for stores that make the effort to educate customers about them.
No longer just a niche, the raw food category sees increased demand, innovation and success.
Today's pet owners are increasingly interested in natural and organic products, including natural cat litter; the market has grown enough that they understand the benefits and see the value, but the product must perform.
As pet owners seek out more healthful and natural diets for their dogs and cats, there has been growing interest in raw frozen and freeze-dried foods as well as dehydrated options.
Customer interest in topical and edible oils for pets continues to see growth with retailers.
Customers value how well natural litter and bedding work above all other qualities.
Consumers want natural, beneficial and easy-to-administer supplements to keep their pets on top of their game.
Dog owners are taking a back-to-basics approach to feeding their pets, which means natural diets are pulling ahead of the competition.
As more and more consumers follow the natural trend when purchasing their own food, they search for holistic, high-quality ingredients in their pets' food too.
Today's formulations form tighter clumps and control more odors, earning repeat business.
When it comes to natural treats and nutrition, retailers must use accurate terms, clear misconceptions and explain the basic principles of this category in order to properly educate customers.
Supplement manufacturers emphasize education and taste in their natural products.
Natural foods meet consumers' demand for quality, healthful ingredients.
Natural cat and dog food is meeting new highs as the category focuses on providing the best possible foods for pets' health and well-being.